Download Android Apps Marketing: Secrets to Selling Your Android App by Jeffrey Hughes PDF

By Jeffrey Hughes

The straightforward, whole, step by step advisor to advertising Your Android Apps! There are large earnings to be made in promoting Android apps! yet with greater than 70,000 apps now to be had, posting your app to the Android marketplace isn't any longer sufficient. you must industry your app successfully. Don’t comprehend a lot approximately advertising? Don’t fear: This ebook provides the entire step by step aid you’ll desire. most sensible app advisor Jeffrey Hughes walks you thru construction a successful advertising plan, crafting hugely aggressive apps, picking out your message, development buzz, and connecting with humans who’ll truly purchase your app. full of examples, this ebook makes Android apps advertising and marketing effortless! You’ll tips on how to establish your app’s specific worth, audience, and overall message comprehend the Android Market’s dynamics minimize via muddle and get your app into the pinnacle promoting different types Set the precise rate on your app and successfully promote its price Get reviewers to suggest your apps Write powerful press releases Time your advertising and exposure for max effectiveness weblog approximately your app and get the eye of influential bloggers Use fb, Twitter, YouTube, and different social media to generate buzz Use promotions and cross-marketing similar to specialist dealers do degree and enhance your effects with Android Analytics Generate a devoted viewers that might purchase your subsequent app, too Earn regular profit, construct a model, and make a true enterprise out of app improvement

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Think about marketing in terms of other products you buy. How often do you see the same commercial on TV? How many times have you seen the same email ads or banner ads? Either you start out with a following and/or do something significant to get people’s attention, or you have to get the word out. In this chapter, we walk through some of the key elements of a winning app. If you are just starting development of your app, you are at a good point to evaluate whether the app you are building has these characteristics.

When you review your app against the competition, you’ll want to look at all the quantifiable features the other apps offer as compared to your own. You can use the chart found in Appendix A to build a comparative list. Utility applications on the Android Market, such as financial calculators and other scientific apps, tend to lean toward feature explanations in their product descriptions. Feature descriptions on the Android Market work best when they are in a bulleted list so that the buyer can quickly scan the list for what he is looking for.

Some apps become inactive and are no longer for sale on the Android Market. So, what do you do when you find yourself in this predicament, where your app is not doing well at all? It’s time for a total app makeover. Ask yourself the following questions, and be brutally honest: • Is there really a market for my app? Did you come up with your app idea while sitting around with a bunch of friends and thought you had stumbled onto something that was incredible? Or did you do some solid competitive research to see if there were similar apps already posted, especially in the Free category?

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