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By Pira International Ltd, Richard Romano

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The list is seemingly endless. ’ A list of substrates for industrial printing includes: • Acrylic/Plexiglas • Aluminium and other metals • Backlit film • Canvas • Caps/hats/jackets/shirts and other clothing/textiles • Card/paperboard/corrugated paperboard • Catheters (yes, catheters) • Ceiling tiles • Ceramics • Cork • Cotton • Foamcore/gator board • Foil • Glass • Heat-transfer paper • Keyboard/mouse pads • Laminates • Leather • Microfiber • Moulded plastic • Neoprene • Nylon • Plastic cups Say, for example, a newsstand kiosk where a reader can enter the desired sections or news categories desired—like Google’s news alerts—and a newspaper is custom-printed on the spot.

Different corners of the packaging industry use different printing processes, and process shifts—either from analogue to analogue or even from analogue to digital—have been slow to happen, if they ever happen at all. Folding cartons and related paperboard packaging products are typically printed on offset presses, with small amounts printed via flexography and gravure. Flexible packaging has long been the purview of flexo, and everyone is quite happy with it. Packaging is very difficult to forecast with any reliable accuracy, and packaging printers and converters tend to be a closed-mouthed lot, for a few basic reasons: The barriers to entry in packaging are very high (for financial as well as regulatory reasons), and as a result, their workflows tend to comprise proprietary manufacturing processes that they are not eager to share.

Both publications are also beset by increasing postal costs, and both have availed themselves of distribution strategies such as co-mailing, co-mingling, co-palletizing and co-binding to reduce postage costs (see Chapter 5). Magazines Most magazines are printed via heat-set web offset. Very long-run titles may print via gravure, and very short-run titles may be printed by sheet-fed offset. From a run-length perspective, there are two general categories of magazines: consumer and business-to-business.

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