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By Charlton, Mark.

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Info als wettbewerbsbestimmende, strategische Unternehmensressource erfordert zunehmend den Einsatz hochwertiger Informationstechnologien. Um jedoch nicht in einem Meer von Daten zu ertrinken, ist es notwendig, Zusammenhänge und Strukturen der Daten zu erkennen und in eine Ordnung umzusetzen. Die Datenbank als Ergebnis dieses Prozesses ist somit ein auf die Ebene der Datenverarbeitung projiziertes Abbild des Unternehmens.

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Sample text

Standardization is the killer of innovation. It is difficult to conceive of any substantial organization, however, where such a degree of individuality could be tolerated. Their size demands a need for cohesion through standardized practice. Therefore it is only in the smaller establishments where such freedom would work. Large organizations which do not treat their information as a resource still exist. Their mechanisms of control, however, are not informal or organic. Indeed, the realities are the converse.

Thus, each structure is an ideal for each of the four combinations. For example, a 30 A Handbook of Information Technology managerial structure is the appropriate structure for a large firm using information as a resource. Resource Managerial Technical/ Professional Treatment of information Bureaucratic Entrepreneurial Large Small Perception Structure parameters Managerial Bureaucratic Technical/professional Entrepreneurial : larger in size with central/top control but with more departmental integration : larger in size with formal structure and a diversified control : smaller in size with a professional body and formal structure : centrally controlled but with less formal structure and smaller in size Figure 2: Information/structure matrix Research into the validity of such a matrix is by no means complete.

If the information is to be passed on to other organizations or commercial bodies, either free or for payment, this should be drawn to the attention of the recipient of the questionnaire, so that they have an opportunity to decline to give the information or insist that it is not so disseminated. If the information is to be stored in a computer, then you will need to meet the requirements of the Data Protection Act. If it can be afforded, include with your questionnaire some means of returning it free of charge, as this will significantly improve the response rate.

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